Our client was a Japanese manufacturing company, previously not engaged in content production. However, the client considered various diversification options to branch out to other prospective industries. Animation film production and marketing were considered as a high potential target. Argentum Bullet Consulting has been tasked to research the Japanese animation market to confirm its potential and identify market segments with the highest potential.
| Project goals | Find out the main parameters of the Japanese animated films market, such as size, structure, growth potential, major players, etc. Perform segmentation analysis and identify segments with the most potential for future growth. Recommend the clients if they should see this market as a viable diversification market based on the research results and clients’ internal situation. |
| Execution (methods) | Review and analysis of existing surveys and materials. Formulation of the hypothesis answer to clients’ questions. Interviews with industry professionals to confirm preliminary research results. Analysis of available information and confirmation/rejection of the hypothesis. Formulation of consultant’s advice to the client. |
| Major outcomes | The high potential of the animation film market in Japan was confirmed. Prospective segments identified. Risk factors identified. The main conclusion – proceed with diversification, with careful consideration for the risk factors. |
| Next steps | The 2nd phase of the project is to develop more detailed recommendations about further market development. |
| Notes | The client is now actively and successfully engaged in developing certain types of animated film content in Japan. |
