Our client was a Japanese automobile manufacturer interested in the automotive market’s potential in the Eurasian Economic Union (EAEU), with Kazakhstan being one of the important participants of the union. Argentum Bullet Consulting has been tasked to research Kazakhstan automotive market. Identify its size, growth potential, major regional hubs, product type structure, sales channels, and connections with the Russian market. Finally, we were to identify market opportunities for Japanese companies.
| Project goals | Find out the main parameters of the Kazakh automobile market, such as size, regional structure, product structure, channels, customer behavior, growth potential, major players, etc. Pay special attention to local auto dealers’ networks. Pay special attention to the interaction between the automotive markets of Kazakhstan and Russia, as well as other Central Asia countries. Identify opportunities for Japanese automakers to effectively and efficiently approach Russian and Central Asian markets. |
| Execution (methods) | Review and analysis of existing surveys and materials. On-site market survey through meetings and interviews with major auto dealers, local market experts, and research agencies. Identification of market opportunities through discussions with the client and formulation of consultant’s advice to the client. |
| Major outcomes | The report has been created and presented to the client, describing the Kazakh auto market in finer detail than any existing material. The on-site survey provided unique insights into the market. Kazakhstan was recommended as a hub for developing the Central Asian markets. |
| Next steps | Further actions, such as strategy building and execution, have been done by the client. |
| Notes | With the current geopolitical climate, opportunities presented by such countries as Kazakhstan are even more important to safeguard achievements and assets in the EAEU markets. |
