So, why BRICS? The most obvious answer is that this group of countries represents the largest sector of the world economy today and will grow its size and relative importance in the future. First identified by BRICS abbreviation as a group of prospective emerging countries, it has been developing into a more cohesive group of countries with its own institutional cooperation structures, policy alignment, etc. Hence, any company serious about its international business prospects needs to think about its presence and interaction with BRICS.